Autonomous Outbound SDR System
Built AI SDR agents handling prospecting, personalization, and follow-up across email and LinkedIn. Meeting booking rate increased 5x while cost-per-meeting dropped 68%.
Challenge
A B2B sales org could not hire SDRs fast enough. Outbound volume was low, personalization was thin, and follow-up discipline was inconsistent.
Approach
We built research-and-outreach agents on Claude + Clay enrichment, with HubSpot CRM sync, sequenced follow-ups, and human review on meeting handoff.
Outcomes
- 5x more qualified meetings booked
- 68% lower cost per meeting
- Consistent multi-touch follow-up without SDR burnout
- Clean CRM hygiene from automated logging
Stack
ClaudeClayHubSpotLinkedIn API
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